Revenue of Kweichow Moutai 2014-2024, by segment

Published by
Xin Ou,
Apr 3, 2025

In 2024, Chinese baijiu manufacturing company Kweichow Moutai generated a revenue of about 171 billion yuan. Around 146 billion yuan of its revenue that year was generated from its product Maotai. Maotai or Moutai is a brand of Chinese spirit named after the city Maotai in Guizhou province.

Revenue of Kweichow Moutai Co., Ltd. from 2014 to 2024, by segment (in billion yuan)

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Release date

April 2025

Region

China

Survey time period

2014 to 2024

Supplementary notes

One yuan equals approximately 0.14 U.S. dollars and 0.13 euros (as of April 2025). 

Figures have been rounded.

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